Adidas and Moncler Collab Features AI 'Adventurers' and NFTs - Decrypt

In the world of luxury outerwear, Moncler has once again pushed the boundaries with their upcoming collaboration with Adidas Originals. Prepare to be captivated by 'The Art of Explorers' campaign, which combines AI-generated adventurers and mixed media sculptures. Join me as we dive into this immersive digital experience and uncover the limited edition collection that awaits.

The Evolution of Moncler's Collaborative Art

Discover how Moncler's 'Art of Explorers' campaign builds upon their previous 'Art of Genius' show and collaboration with Adidas Originals.

Moncler's 'Art of Explorers' campaign is a continuation of their previous 'Art of Genius' show that took place in London earlier this year. This show first introduced the collaboration with Adidas Originals, and now the 'Art of Explorers' campaign takes it a step further.

Featuring multidisciplinary artists and their sculptures inspired by the collection, the campaign blurs the line between AI-generated adventurers and human models. The sculptures by Gary Card, Ibby Njoya, and Kate Tabor stand side by side with real individuals showcasing the collaborative collection.

Through this evolution, Moncler continues to push boundaries and explore the intersection of art, fashion, and technology. It's an exciting journey that showcases the brand's commitment to innovation and creativity.

The Creative Vision Behind the Campaign

Delve into the creative process behind Moncler's 'Art of Explorers' campaign, from the sculptures to the styling and photography.

The 'Art of Explorers' campaign brings together the creative talents of various artists, stylists, and photographers. Sculptor and set designer Gary Card aimed to create sculptures that mirrored the Moncler look, while makeup artist Isamaya Ffrench and hair stylist Shirori Takahashi added unique touches to the overall aesthetic.

By using transparent plastic masks, airbrushed colors, and reflective materials, Ffrench created makeup and accessories that perfectly complemented the collection. Takahashi's approach to hair focused on shapes, texture, and colors to bridge the gap between the real world and the AI world.

Photographer Hanna Moon beautifully captured the essence of the sculptures and the collaborative collection, bringing the creative vision to life. The result is a visually stunning campaign that showcases the fusion of art and fashion.

Immersive Digital Experience and Limited Edition Collection

Explore the immersive digital experience and discover the limited edition NFT collection from Moncler's collaboration with Adidas Originals.

Moncler's immersive digital experience on their website takes inspiration from the vibrant metropolitan streetscape featured in the 'Art of Genius' show. It incorporates sound, video, and 3D animation to create a captivating environment for visitors.

Within this digital experience, exclusive products from the collaboration can be unlocked and purchased via digital billboards. Additionally, a limited edition NFT collection featuring the Moncler x Adidas Originals NMD collaboration boot will be available for purchase through the immersive platform and the Adidas Confirmed app.

With this unique blend of digital art, fashion, and technology, Moncler continues to redefine the boundaries of the luxury fashion industry.


Moncler's 'Art of Explorers' campaign with Adidas Originals is a testament to their commitment to innovation and creativity. By combining AI-generated adventurers, mixed media sculptures, and immersive digital experiences, Moncler pushes the boundaries of art and fashion.

The collaboration showcases the brand's evolution from the 'Art of Genius' show, introducing new dimensions to their creative vision. With a limited edition NFT collection and exclusive products, Moncler continues to captivate and inspire fashion enthusiasts around the world.

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