Gucci, the renowned fashion brand, is pushing the boundaries of creativity with its groundbreaking collaboration that merges art and technology. Through partnerships with talented artists and the incorporation of artificial intelligence, Gucci is redefining the art scene. Join us on a journey to explore the fascinating world where art and technology converge.
Gucci's Creative Director and Artistic Vision
Explore the creative mind of Gucci's new creative director and his unique artistic vision.
Gucci's new creative director, Sabato De Sarno, has brought a fresh perspective to the brand's artistic direction. With a love for words and art, De Sarno has infused his debut spring 2024 show with his unique vision.
Titled 'Ancora,' meaning 'again' in Italian, the show reflects De Sarno's desire to explore the concept of reinvention and the cyclical nature of fashion. His attention to detail and passion for artistry have breathed new life into Gucci's creative endeavors.
By incorporating works from his favorite artists, including pieces that incorporate words, De Sarno has personalized Gucci's refurbished stores. One notable example is Massimo Uberti's 'Spazio Amato,' displayed at Gucci's newly opened store on New Bond Street in London.
The Intersection of Art and Technology
Discover how Gucci is embracing technology and artificial intelligence to create innovative and captivating artworks.
Gucci's collaboration with Christie's in the 'Parallel Universes' auction showcases the brand's commitment to merging art and technology. This auction is a continuation of the immersive exhibition 'Gucci Cosmos,' which explores the possibilities of combining art and fashion.
Nine talented artists have created captivating artworks using technology and artificial intelligence, reflecting Gucci's iconic motifs. From Alexis Andre to Sasha Stiles, each artist brings a unique perspective to the intersection of art and technology.
One artist, Sasha Stiles, a poet who incorporates AI into her writing practice, has created a moving artwork titled 'Repetae: Again, Again' for the auction. Stiles's exploration of speculative technologies and her belief in the power of poetry as an art form align perfectly with Gucci's innovative approach.
The Gucci Cosmos Exhibition
Step into the immersive world of the 'Gucci Cosmos' exhibition and experience the captivating blend of art and fashion.
The 'Gucci Cosmos' exhibition, a collaboration between artist Es Devlin and fashion theorist Maria Luisa Frisa, invites visitors to explore a world where fashion, art, and technology converge. Located at 180 Studios in London, this immersive experience is a testament to Gucci's commitment to innovation.
One of the highlights of the exhibition is the 'Gucci Ancora' room, where guests can interact with clear plastic slabs containing carefully chosen words. This room served as inspiration for artist Sasha Stiles, who created a poetic artwork influenced by her experience in the 'Gucci Ancora' room.
Through the 'Gucci Cosmos' exhibition, Gucci celebrates the power of art and its ability to transcend traditional boundaries. By embracing technology and collaborating with visionary artists, Gucci continues to push the boundaries of creativity.
