Unveiling the Creative Genius Behind the Green Bay Packers' Iconic Logo

Delve into the fascinating tale of artistic ingenuity as we explore the life and contributions of John Gordon, the brilliant mind behind the legendary Green Bay Packers' logo. Join us as we unveil the extraordinary story of a young art student turned designer, and the lasting legacy he left behind.

The Birth of a Timeless Symbol

Revealing the story behind the creation of the Green Bay Packers' iconic logo

Step into the extraordinary journey of John Gordon, a young and talented art student at St. Norbert College in 1961. Discover how a casual conversation with Packers equipment manager, Gerald 'Dad' Braisher, propelled Gordon into a collaboration that would shape NFL history.

Immerse yourself in the moment as Lombardi himself presents a vision for the Packers' logo: a poised yet captivating 'G' encompassed within a football shape. Astonishingly, Gordon's sketched rendition was swiftly embraced, forever etching his name into the annals of the NFL.

The Evolution of an Icon

Tracing the journey of the Green Bay Packers' logo from its inception to the present day

Delve into the history of the Packers' logo as we trace its evolution over the years. From the original design, an inviting 'G' encompassed within a football shape by John Gordon, witness the subtle refining touches that ultimately resulted in the iconic oval 'G' we know today.

Explore the reasons behind the modifications made to the logo over time and the significance they hold for the team and its devoted fans. Unpack the symbolism behind each tweak and how it aligns with the Green Bay Packers' enduring legacy on and off the football field.

The Artistic Contributions of John Gordon

Celebrating the lasting artistic legacy of John Gordon

Beyond his pivotal role in designing the Packers' logo, discover and appreciate the diverse artistic contributions made by John Gordon. As an art educator at Parkview Middle School in Ashwaubenon and later as an adjunct professor at St. Norbert College, Gordon played an influential part in nurturing the budding artistic talents within his community.

Immerse yourself in the world of art as we appreciate the works and impact of this remarkable artist, whose creative endeavors stretched far beyond the bounds of the gridiron.

The Timeless Legacy

Reflecting on the enduring impact of the Green Bay Packers' logo

Venture into the realm where art and sports intersect as we discuss the cultural and historical significance of the Green Bay Packers' logo. Investigate the unparalleled following and recognized symbol of community forged through generations of fans.

Join us in celebrating the unwavering camaraderie that the 'G' logo symbolizes, a testament to the timeless bond shared by players, fans, and the resilience of the Green Bay community.


John Gordon's artistic contributions to the Green Bay Packers will forever be etched in the team's legacy. His iconic logo has become a symbol of pride, unity, and community, representing the unwavering spirit of the Packers and their dedicated fanbase. Gordon's creativity and artistic vision have left an indelible mark on the world of sports and continue to inspire artists and fans alike.

As we bid farewell to John Gordon, may we remember and celebrate the enduring impact of his work, recognizing the profound influence that art can have on the world of sports, and the enduring power of a simple 'G' to unite a community and evoke memories of triumph and shared experiences.

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