Unveiling the Vibrant World of London's Creative Capital

Welcome to the vibrant world of London's creative capital, where artistry and innovation collide. In this article, we will delve into the brand new LONDON CREATES campaign, an initiative that celebrates the city's world-leading cultural and creative industries. Join us as we explore the visual arts sector and discover how London continues to be a powerhouse of creativity, even in the face of challenging times.

Celebrating London's Creative Industries

Discover the LONDON CREATES campaign and its mission to celebrate London's world-leading cultural and creative industries.

London has long been a global hub for creativity, attracting artists, designers, and innovators from all corners of the world. The LONDON CREATES campaign, championed by the Evening Standard and Mayor Sadiq Khan, aims to shine a spotlight on the city's vibrant creative industries. With a focus on the visual arts sector, this initiative celebrates the resilience and talent that continue to thrive in London.

From the iconic museums and galleries to the bustling auction houses and cutting-edge street art, London offers a diverse and dynamic cultural landscape. Through the LONDON CREATES campaign, the city aims to showcase the impact and importance of its creative industries, not only locally but on a global scale.


Explore the inspiration behind the LONDON CREATES brand and its mission to capture the dynamism and cultural heritage of the city.

The LONDON CREATES brand was developed by M&C Saatchi London, with the aim of creating a bold and versatile identity that reflects the city's creative spirit. The animated logomark, featuring blocks coming together, symbolizes the ever-changing nature of London's creative community.

With its vibrant color palette and flexible design, the LONDON CREATES brand can be harnessed and adapted by various creative and cultural organizations across the city. From small neighborhood galleries to the Mayor's office, this brand serves as a unifying force, emphasizing London's status as a global creative capital.

London's Visual Arts Sector

Dive into the thriving visual arts sector of London and discover the city's rich cultural heritage and contemporary artistic expressions.

London's visual arts sector is a vibrant tapestry of creativity, encompassing world-renowned museums, galleries, and public art installations. From the iconic Tate Modern to the historic Victoria and Albert Museum, the city offers a diverse range of artistic experiences.

Not only does London boast an impressive collection of traditional art, but it also embraces contemporary and street art, showcasing the cutting-edge talent that defines the city's creative landscape. With the LONDON CREATES campaign, London aims to promote and support its visual arts sector, ensuring that it continues to thrive and inspire both locals and visitors alike.

Extending the Reach of LONDON CREATES

Uncover the future ambitions of the LONDON CREATES campaign, as it aims to expand its focus beyond the visual arts sector to encompass other creative industries.

While the LONDON CREATES campaign initially focuses on the visual arts sector, its ultimate ambition is to extend its reach to other areas of London's creative industries. Fashion, film, theatre, and music are just a few of the sectors in which London leads the way, and the campaign aims to celebrate and support these industries as well.

By showcasing the breadth and depth of London's creative talent, the LONDON CREATES campaign aims to reinforce the city's position as a global creative powerhouse. Through collaborations, events, and initiatives, London continues to nurture and inspire the next generation of artists, designers, and innovators.


The LONDON CREATES campaign is a testament to the resilience and creativity of London's cultural and creative industries. Through this initiative, the city celebrates its status as a global creative capital, showcasing the vibrant visual arts sector and paving the way for future expansion into other creative domains.

London's rich cultural heritage and contemporary artistic expressions continue to captivate and inspire both locals and visitors alike. With the LONDON CREATES brand serving as a unifying force, the city's creative community is poised to thrive and make a lasting impact on the global stage.

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